Hot Topic, Inc. is a mall and web based specialty retailer operating the Hot Topic and Torrid concepts, as well as the e-space music discovery concept, ShockHound.
The idea behind the Hot Topic concept essentially began in the 1960s with bootleggers selling tee shirts at concert venues. Over the years, artists began to realize the commercial potential of licensing their likenesses and logos to tee shirt manufacturers and others who produced assorted merchandise. As a result of today’s media reach, both emerging and well-known artists and the fashions they inspire are much more visible.
At Hot Topic, our business strategy
